{"id":2587,"date":"2020-12-28T22:13:47","date_gmt":"2020-12-28T22:13:47","guid":{"rendered":"https:\/\/businessner.com\/?p=2587"},"modified":"2020-12-28T22:32:12","modified_gmt":"2020-12-28T22:32:12","slug":"fedex-finalizes-acquisition-of-shoprunner-e-commerce-platform","status":"publish","type":"post","link":"https:\/\/businessner.com\/fedex-finalizes-acquisition-of-shoprunner-e-commerce-platform\/","title":{"rendered":"FedEx Finalizes Acquisition of ShopRunner E-Commerce Platform"},"content":{"rendered":"
FedEx Corporation (NYSE: FDX) announced on Monday (December 28) that it has wrapped up the acquisition of ShopRunner, the e-commerce platform that directly connects brands and merchants with online shoppers.<\/p>\n
The logistics and transport giant has announced<\/a> on December 2 that it has agreed to acquire ShopRunner aiming for a complementary relationship as ShopRunner\u2019s pre-purchase offerings are to be combined with FedEx’s post-purchase logistics intelligence.<\/p>\n ShopRunner\u2019s capabilities also complement and expand the FedEx e-commerce portfolio and are expected to create increased value for brands, merchants and consumers.<\/p>\n ShopRunner directly connects more than 100 brands and merchants to millions of consumers and offers a seamless shopping experience from inspiration through delivery. Members enjoy benefits that include free two-day shipping, free returns, member-exclusive discounts, and seamless checkout.<\/p>\n ShopRunner\u2019s data-driven marketing and omnichannel enablement capabilities also help brands and merchants acquire high-value customers and accelerate their digital innovation by using ShopRunner\u2019s e-commerce platform.<\/p>\n ShopRunner, as a subsidiary of FedEx Services, will operate as part of FedEx Dataworks, a new organization within FedEx Services focused on harnessing the power of the rich FedEx data ecosystem to transform the digital and physical customer experience.<\/p>\n FedEx Dataworks will create solutions that build the network for what\u2019s next by collaborating across the enterprise to integrate the technology and services customers expect and deserve.<\/p>\n \u201cThis is an exciting day for FedEx and ShopRunner, and it accelerates our ability to play a larger role in e-commerce,\u201d said Raj Subramaniam, president, and chief operating officer said in a statement<\/a> on Monday.<\/p>\n \u201cWe are thrilled to bring on ShopRunner\u2019s team of highly-skilled professionals, product capabilities and existing customer base as we work together to create a better end-to-end e-commerce ecosystem for brands, merchants and online shoppers,\u201d Subramaniam said.<\/p><\/blockquote>\n<\/blockquote>\n According to the FedEx CEO, the acquisition aligns with the company\u2019s efforts to create an open, collaborative e- commerce ecosystem that helps brands and merchants deliver seamless experiences for their customers.<\/p>\n The complementary nature of ShopRunner\u2019s pre-purchase offerings combined with FedEx post-purchase logistics intelligence will enable brands and merchants to attract and engage consumers at scale by providing innovative online shopping experiences.<\/p>\n The Chicago-based ShopRunner\u2019s consumer experience and omnichannel enablement capabilities are also anticipated to help unlock potential for FedEx as it continues to use data and technology to transform the end-to-end e-commerce experience.<\/p>\n \u201cBringing together our products, talent, teams, and culture will catalyze the next exciting chapter of growth and performance,\u201d said Sam Yagan, CEO of ShopRunner.<\/p><\/blockquote>\n<\/blockquote>\n \u201cCombining forces with FedEx will open up possibilities for creating amazing online experiences and delivering new innovations for everyone we serve.\u201d<\/p>\n\n
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