{"id":2885,"date":"2021-02-02T08:07:08","date_gmt":"2021-02-02T08:07:08","guid":{"rendered":"https:\/\/businessner.com\/?p=2885"},"modified":"2021-02-02T08:17:30","modified_gmt":"2021-02-02T08:17:30","slug":"ford-google-inks-six-year-innovative-partnership","status":"publish","type":"post","link":"https:\/\/businessner.com\/ford-google-inks-six-year-innovative-partnership\/","title":{"rendered":"Ford, Google inks Six-Year Innovative Partnership"},"content":{"rendered":"

Ford Motors Co. and Google announced<\/a> on Monday (February 1) that they have entered into a six-year strategic partnership that will bring forth the Android operating system and Google technology in millions of cars.<\/p>\n

The American car manufacturer has also named Google Cloud its preferred cloud provider to leverage Google\u2019s world-class expertise in data, artificial intelligence (AI), and machine learning (ML) in Ford and Lincoln vehicles.<\/p>\n

The six-year partnership which starts in 2023 will provide millions of future Ford and Lincoln vehicles at all price points with Android, with Google apps and services built-in every vehicle that includes world-class map and voice technology.<\/p>\n

Among the technologies to be included in future Ford cars is Google Assistant in which drivers can keep their eyes on the road and hands on the wheel, by getting things done with just their voice.<\/p>\n

Using Google Map, Ford vehicles will have improved navigation. Drivers can reach their destination faster with information on real-time traffic, automatic rerouting, and lane guidance.<\/p>\n

Another feature to be introduced in Ford and Lincoln cars is Google Play with drivers gaining access to their favorite apps optimized and integrated for in-vehicle use for quick and seamless listening to music, podcasts, and audiobooks, and more.<\/p>\n

A new collaborative group Team Upshift was formed by the two companies to drive ongoing innovation and push the boundaries of Ford\u2019s transformation, unlock personalized consumer experiences, and drive disruptive data-driven opportunities.<\/p>\n

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\u201cAs Ford continues the most profound transformation in our history with electrification, connectivity, and self-driving, Google and Ford coming together establish an innovation powerhouse truly able to deliver a superior experience for our customers and modernize our business,\u201d said Jim Farley, President, and CEO of Ford.<\/p><\/blockquote>\n<\/blockquote>\n

As its preferred cloud provider, Google will help Ford leverage Google Cloud\u2019s AI, ML and data analytics technologies to accelerate the automaker\u2019s digital transformation, modernize operations, and power connected vehicle technologies with Google\u2019s trusted, secure, and reliable cloud.<\/p>\n

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\u201cFrom the first moving assembly line to the latest driver-assist technology, Ford has set the pace of innovation for the automotive industry for nearly 120 years,\u201d said Sundar Pichai, CEO of Google and Alphabet.<\/p><\/blockquote>\n<\/blockquote>\n

The Google CEO said in a statement<\/a> they will apply the best of Google\u2019s AI, data analytics, compute and cloud platforms to help transform Ford’s business and build automotive technologies that keep people safe and connected on the road.<\/p>\n

With Google Cloud, Ford also plans to:<\/p>\n