{"id":3036,"date":"2021-02-17T20:17:55","date_gmt":"2021-02-17T20:17:55","guid":{"rendered":"https:\/\/businessner.com\/?p=3036"},"modified":"2022-03-24T19:09:39","modified_gmt":"2022-03-24T19:09:39","slug":"ford-goes-all-in-on-electric-vehicles-in-europe-by-2030","status":"publish","type":"post","link":"https:\/\/businessner.com\/ford-goes-all-in-on-electric-vehicles-in-europe-by-2030\/","title":{"rendered":"Ford Goes All-In on Electric Vehicles in Europe by 2030"},"content":{"rendered":"
Leading automaker Ford has taken a significant step to zero-emissions as it transitions its range to all-electric in Europe by 2030.<\/p>\n
In an announcement<\/a> on Wednesday, Ford committed that by mid-2026, 100 percent their passenger vehicle range in Europe will be zero-emissions capable, all-electric or plug-in hybrid, and will be completely all-electric by 2030.<\/p>\n The announcement comes in the wake of several announcements of several top car manufacturers like Jaguar, Land Rover<\/a>, and Bentley who have earlier disclosed plans to also go full-electric in their vehicle range.<\/p>\n GM has also recently unveiled plans to go full-electric and zero-emissions on its fleet by committing for a rollout of 30 new global electric vehicles by 2025.<\/p>\n Similarly, Ford\u2019s entire commercial vehicle range will be zero-emissions capable, all-electric or plug-in hybrid, by 2024, with two-thirds of Ford\u2019s commercial vehicle sales expected to be all-electric or plug-in hybrid by 2030.<\/p>\n The news comes after Ford reporting, in the fourth quarter of 2020, a return to profit in Europe and announced it was investing at least $22 billion globally in electrification through 2025, nearly twice the company\u2019s previous EV investment plans.<\/p>\n \u201cWe successfully restructured Ford of Europe and returned to profitability in the fourth quarter of 2020. Now we are charging into an all-electric future in Europe with expressive new vehicles and a world-class connected customer experience,\u201d said Stuart Rowley, president, Ford of Europe.<\/p><\/blockquote>\n<\/blockquote>\n \u201cWe expect to continue our strong momentum this year in Europe and remain on track to deliver our goal of a six percent EBIT margin as part of Ford\u2019s plan to turnaround our global automotive operations.\u201d<\/p>\n Central to Ford\u2019s transformation of its operations in Europe over the past two years were a $1 billion improvement in structural costs, addressing underperforming markets, the creation of a more targeted vehicle line up within three customer-focused business groups, and partnerships to drive growth and improved levels of profitability across the business.<\/p>\n In 2020, Ford achieved its sixth successive year as the leading commercial vehicle sales brand in Europe. Growth in Ford\u2019s strong commercial vehicle business has been the main driver of its European profitability.<\/p>\n Driving further growth in the commercial vehicle business will be an ecosystem built around connected services co-developed with customers and designed to enhance the customer experience and help their businesses to thrive.<\/p>\n\n