{"id":4561,"date":"2022-04-24T08:07:28","date_gmt":"2022-04-24T08:07:28","guid":{"rendered":"https:\/\/businessner.com\/?p=4561"},"modified":"2022-04-24T08:07:28","modified_gmt":"2022-04-24T08:07:28","slug":"commerce-of-the-future-kahlil-ashanti-discusses-how-brands-must-differentiate-themselves-in-the-metaverse","status":"publish","type":"post","link":"https:\/\/businessner.com\/commerce-of-the-future-kahlil-ashanti-discusses-how-brands-must-differentiate-themselves-in-the-metaverse\/","title":{"rendered":"Commerce of the Future: Kahlil Ashanti Discusses How Brands Must Differentiate Themselves in the Metaverse"},"content":{"rendered":"
Startups, corporations and investors alike are starting to embrace the possibilities the metaverse offers: decentralized finances, utility tokens, and profitable consumer experiences. A glimpse of what\u2019s on the horizon is enough for companies to shift their gears in order to stay ahead of the curve. But the aspect that most people are not talking about is \u2014adoption.<\/span><\/p>\n Many companies will struggle to adopt the technologies required to survive in the metaverse. Participating in the metaverse requires users to possess the latest pair of VR and AR devices, which can cost upward of $300.<\/p>\n However, the idea of the metaverse is not completely obsolete. Even smaller companies can take note on how to attract more customers based on creating virtual, hyper-realistic experiences. Having only a website just won\u2019t cut it anymore. Companies that can set up seamless experiences for their consumers without requiring them to own more devices than a phone, are likely to grasp more success in this developing space.<\/span><\/p>\n Kahlil Ashanti is the founder of <\/span>Mantis XR,<\/span><\/a> a tech company that creates photorealistic 3D e-commerce experiences for sports and retail brands simply accessed through a URL or QR code. He sat down with us to share some of his insights of the metaverse as a trend, obstacles to adoption, and what brands can do to stay on top of their game in terms of marketing.<\/span><\/p>\n