Martin believes that economic cycles will run their course at a faster pace, but the highs and lows will be more evident. \u201cWe also have to consider the automation of many aspects of our lives and jobs,\u201d says Martin. Companies and individuals must quickly pivot and adapt to the different types of skill sets that are demanded in the coming decade.<\/span><\/p>\nDo you think there will be an equal effect across all industries?<\/b><\/p>\n
Some companies will use the recession to thrive. It\u2019s the \u201czombie companies\u201d that have been relying on government support for the past two years that might be eradicated by the recession, and it\u2019s not necessarily a bad thing.<\/span><\/p>\nAt Appyhere, we thoroughly believe in adding value back into the marketplace and providing solutions for our client\u2019s problems. Therefore, it\u2019s not a worrying factor for us.<\/span><\/p>\nMoving forward, companies that choose to invest in technology and talent will survive and thrive, while those that don\u2019t will fade away.<\/span><\/p>\nAttracting Important Clients for a New Startup<\/span><\/h2>\nNetworking is a pervasive theme throughout starting a business; whether it\u2019s raising brand awareness, acquiring investors, or securing sales.\u00a0<\/span><\/p>\nOn that note, what is your approach to sales and marketing?<\/b><\/p>\n
\u201cMost of our initial successes came from our network. We have four partners; two with a tech background and two in HR, including myself.<\/span><\/p>\nI\u2019m able to call a VP of a major company and have them pick up and I realize that\u2019s not the case for many startup entrepreneurs.<\/span><\/p>\nWe\u2019re able to sell our ideas, provide value and have people believe in us.<\/span><\/p>\nIt\u2019s part of the journey to make a lot of mistakes. For some of our partners, it\u2019s not their first startup and at Appyhere we\u2019ve certainly made some mistakes. But our <\/span>value proposition<\/b> is exceptional because <\/span>we\u2019ve learned, improved, and assessed<\/b>.<\/span><\/p>\nHow important is thought leadership and content marketing for tech companies like Appyhere, Linkedin, Shopify..etc? How has Appyhere adopted this?<\/b><\/p>\n
Implementing a concrete marketing strategy in the scale-up phase is essential. Today, content marketing plays an important part, especially for online brands.<\/span><\/p>\n\u201cFor us, this is key,\u201d Martin asserts. The principle of value is pertinent in this case. \u201cProviding people with valuable and accurate information on a consistent basis builds credibility.\u201d<\/span><\/p>\n\u201cPart of our success in sales is I\u2019m not a sales guy, I\u2019m a practitioner. I’ve lived through difficulties and I can relate to people. Your peers will respect you if you show them that you speak their language.\u201d<\/span><\/p>\nName the three toughest things about being a tech entrepreneur.<\/b><\/p>\n
1.Quitting my job.<\/b> I was a VP making a very good living and at the top of what I wanted to do. Leaving the security and comfort of your career especially when you have a family and a standard of living, is one of the toughest decisions.<\/span><\/p>\nHowever, I was fed up with how little control I had over my life. To me, money is a consequence, but it’s not an objective. My motivation was being in charge of my own life.<\/span><\/p>\nThe nice thing about being an entrepreneur is that the unknown becomes less scary. I know if Appyhere doesn’t work out I have my experience and my network.\u00a0 Worst case scenario, I would go back to my career and I would be a completely different HR VP\u2014a much better one because of my experience.<\/span><\/p>\n2.Synchronization of data<\/b>: Sometimes you have people that love or hate your product and they’ll go online and leave negative responses. They don’t realize how much pain and effort you put into the product, and at the end of the day, those ups and downs are something that can have a really big impact mentally.<\/span><\/p>\nSometimes after you hear complaints from two or three people in a row, you begin to doubt yourself, but you have to push through and keep going.<\/span><\/p>\n3.Finding flaws in your ideas.<\/b> Sometimes we\u2019re so immersed in our product that we don\u2019t see it. We\u2019re extremely tough on ourselves as a team and we want things to be successful every time. In tech, you\u2019re faced with the reality of whether you\u2019re getting it right or wrong pretty fast. The results don\u2019t lie, As an entrepreneur, you need to be able to deal with the turbulence in the journey.<\/span><\/p>\nOur economy is in a state of reshuffling and reordering. Although this might raise anxiety amongst some, it is those that can grasp opportunities, especially in an uncertain time that will prevail.<\/span><\/p>\nThe story of Appyhere is an interesting example of such. It provides a unique value proposition for our exacerbated need for intelligence, speed, and efficiency as companies scramble to fill in the gaps left behind by the pandemic.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\u201cI\u2019m not a salesman, I\u2019m a practitioner. I think a big part of what has made Appyhere successful is my approach to marketing and sales. It\u2019s about giving people accurate and valuable information on a consistent basis, and relating to them, rather than selling them.\u201d \u201cFor us, it\u2019s about the value we bring, and the […]<\/p>\n","protected":false},"author":15,"featured_media":5030,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"Revolutionizing Blue-Collar Recruiting: Appyhere's Humanistic Approach","_seopress_titles_desc":"Discover how Appyhere's humanistic approach and cutting-edge technology are solving the challenges in blue-collar recruiting, providing fast and efficient solutions for both employers and candidates.","_seopress_robots_index":"","tdm_status":"","tdm_grid_status":"","footnotes":""},"categories":[1105,1040,1003,950],"tags":[1168,1005,1167],"_links":{"self":[{"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/posts\/5029"}],"collection":[{"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/comments?post=5029"}],"version-history":[{"count":3,"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/posts\/5029\/revisions"}],"predecessor-version":[{"id":5081,"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/posts\/5029\/revisions\/5081"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/media\/5030"}],"wp:attachment":[{"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/media?parent=5029"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/categories?post=5029"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/businessner.com\/wp-json\/wp\/v2\/tags?post=5029"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}