{"id":5236,"date":"2022-08-01T07:10:52","date_gmt":"2022-08-01T07:10:52","guid":{"rendered":"https:\/\/businessner.com\/?p=5236"},"modified":"2022-08-01T07:10:52","modified_gmt":"2022-08-01T07:10:52","slug":"creativehub-founder-irosha-de-silva-discusses-the-interplay-between-martech-and-web-3-0","status":"publish","type":"post","link":"https:\/\/businessner.com\/creativehub-founder-irosha-de-silva-discusses-the-interplay-between-martech-and-web-3-0\/","title":{"rendered":"CreativeHub Founder Irosha de Silva Discusses the Interplay Between Martech and Web 3.0"},"content":{"rendered":"
With all things Web 3.0 en route, more companies are catching on the wave and learning how they can too, remain competitive in an increasingly digital world.<\/strong><\/p>\n For an online retailer for example, having an elegant and navigation-friendly website is the minimum. Nowadays, it\u2019s just as critical to add an extra \u2018dimension\u2019 to really make an impression on customers that land on their site. This is where VR\/AR layers may come in.<\/span><\/p>\n Just because a customer lands on your site, doesn\u2019t mean they will necessarily convert. Of course, there are other complexities you can add to your website to help further that process, such as reviews or special promotions. However, the research shows that customers are more likely to spend if the experience crafted around their purchase experience is notable. Especially, if customers are able to interact with a product\/service as if they were there in person, and that experience was personalized for their specific needs. Rarely is a single photo and description itself enough to sell the client.\u00a0<\/span><\/p>\n On the secondary level, companies can display videos to showcase products, services, and properties, guiding users through a visual experience. But as time is increasingly finite for busy modern folks, being able to interact and engage with products\/services in real-time, proves to be of rare value.<\/span><\/p>\n Digital marketing, with the subsect of Martech, has become a no-brainer, essential tool for 58% of small businesses according to the <\/span>Manifest<\/span><\/a>. However, traditional digital marketing has yet to arrive at pace with the rapidly growing landscape, that is, virtual and augmented reality. In the near future, it\u2019s no longer something that companies can avoid.\u00a0<\/span><\/p>\n As the world changes, how we market and appeal to customers must change with it. As someone who\u2019s been in the tech world as young as ten years old, <\/span>Irosha de Silva<\/span><\/a> has witnessed a fair share of technological evolution in his life. As an entrepreneur in the Martech space, he remains insistent that companies must always be ready to adapt to the changing demand, and not be afraid to tinker with different elements. However, at the heart of everything Irosha believes that the aim of technology should be to provide purpose for humanity.<\/span><\/p>\n Creative Hub<\/span><\/a> is a Martech company that was started in 2017, and since then has grown to service multiple countries across North America and Australia. Irosha sat down with us to discuss how his company is navigating the Web 3.0 and metaverse fiasco, the importance of diversity, and how they intend to stay ahead of the curve.<\/span><\/p>\n Interviewer: Can you tell us a little about your background and what influenced your journey to entrepreneurship?<\/b><\/p>\n Irosha: <\/b>CreativeHub began in my garage. Now five years ahead, we have a team of 50, and up until now completely bootstrapped. In terms of my background, I’ve had a very strong tech background since my childhood. I started coding when I was around 10 years old, starting with VB6 and MSA basic languages, then from there, moved up in terms of learning Java. In fact, I became the world’s youngest Sun Certified Java Developer back then. Although I had a tech background, I did not want to pursue the path of becoming a developer because I always had the knack for starting something on my own.<\/span><\/p>\n Soon after I completed my education, I started a couple of startups with friends, which had imminently failed. One I could say failed miserably. However, those failures gave me the edge to pursue something greater, so that’s where Creative Hub came in. I would say the combination of my tech background, expertise in business development, and learning from my past startup failures is what made CreativeHub.<\/span><\/p>\n Interviewer: How has Creative Hub been different in terms of profitability?<\/b><\/p>\n Because we\u2019re completely bootstrapped, we had to remain very consistent in our profitability strategy. Most startups don\u2019t look at profitability. We\u2019re also taking a more long-term approach and delving into different niches. Instead of just service providing, we\u2019re also getting into the product development space.<\/span><\/p>\n Interviewer: There are a ton of marketing agencies, especially in recent years. What was the inspiration to build a “creative” hub? Would you say you guys were ahead of the ‘Web 3’ trend above other competitors?<\/b><\/p>\n Irosha: <\/b>I don’t think we started with Web 3 in mind, but we’ve simply been incorporating it into our offerings. We started with the very basic things in terms of building websites for clients and doing simple digital marketing services. We built our ERP system as well which we were providing to our clients. I would say the introduction of Web 3 presents an opportunity for CreativeHub to become a pioneer in the Web 3 service providing space. It started with us creating virtual tours and virtual showrooms, which opened us to more possibilities and avenues of what Web 3.0 has to offer.<\/span><\/p>\n We\u2019ve come a long way since then. We help our clients build Web 3-oriented services and platforms. At the same time, our signature platform is one that’s called <\/span>Marketrix.io<\/span><\/a> which simply helps sales teams across the world make their sales pitches very interactive, with VR\/AR features. We are driving things towards how you can do your sales pitch in the metaverse and aggressively become one of the leading B2B Web3-oriented platforms.<\/span><\/p>\n Interviewer: In the future, brands will have to turn towards AR\/VR to stay ahead of the curve, especially in such a saturated advertising environment. Can you tell us how CreativeHub aims to stay ahead of competitors?<\/b><\/p>\n