{"id":5883,"date":"2023-04-14T12:18:10","date_gmt":"2023-04-14T12:18:10","guid":{"rendered":"https:\/\/businessner.com\/?p=5883"},"modified":"2023-04-14T22:24:40","modified_gmt":"2023-04-14T22:24:40","slug":"amazons-bedrock-paves-way-for-tech-giants-foray-into-generative-ai","status":"publish","type":"post","link":"https:\/\/businessner.com\/amazons-bedrock-paves-way-for-tech-giants-foray-into-generative-ai\/","title":{"rendered":"Amazon\u2019s Bedrock paves way for tech giant\u2019s foray into generative AI"},"content":{"rendered":"
With the release of a collection of generative AI development tools, Amazon Web Services has finally stepped into the heavily contested world of generative AI through Bedrock.\u00a0<\/span><\/p>\n In a <\/span>disclosure to stockholders<\/span><\/a> on Thursday, Amazon CEO Andy Jassy said that in contrast to other tech companies’ consumer-focused approaches to AI, Amazon will be offering its own generative AI service Bedrock through its cloud computing platform AWS by \u201cfocusing on corporate clients that want to integrate AI into their operations.\u201d<\/span><\/p>\n The Seattle-headquartered firm has repeatedly emphasized in past disclosures that the foundation of its own e-commerce model, warehouse robotics, and logistical operations has always been assisted by AI and machine learning. Now, it appears that its cloud division, AWS is now prepared to fully commit to generative AI.<\/span><\/p>\n The second-largest private employer in the US also announced that it is “investing heavily” in generative AI and large language models (LLMs), the same technologies that power ChatGPT, Bard, and other AI chatbots of the same nature.<\/span><\/p>\n \u201cWe have been working on our own LLMs for a while now, and believe it will transform and improve virtually every customer experience. We will continue to invest substantially in these models across all of our consumer, seller, brand, and creator experiences,\u201d Jassy wrote.<\/span><\/p><\/blockquote>\n<\/blockquote>\n The core of the Amazon platform for developing generative AI applications has been utilizing pre-trained foundation models available through an API from AI companies including AI21 Labs, Anthropic, and Stability AI, as well as Amazon’s own Titan family of foundation models.<\/span><\/p>\n Now that so many companies are also immersing themselves fully in AI, Amazon has introduced its own generative AI initiative in response to OpenAI’s ChatGPT, emphasizing a two-decade history of machine learning and artificial intelligence breakthroughs.<\/span><\/p>\n With the introduction of Bedrock, Amazon will assist independent firms and start-ups in creating custom generative AI applications with pre-trained models.<\/span><\/p>\n In order to let clients pick the best model for their needs, customize it with their data, and deploy it without having to manage expensive infrastructure, Amazon’s Bedrock offers serverless interaction with AWS tools and capabilities.\u00a0<\/span><\/p>\n According to the Amazon CEO’s second public disclosure, since he was appointed in 2022, the Bedrock service’s architecture will use a combination of Nvidia GPUs and two of Amazon’s in-house AI processors (AWS Trainium and AWS Inferentia).<\/span><\/p>\n Due to the excessively high cost of training these massive models for many businesses, AWS is pushing Bedrock as a method to democratize AI.\u00a0<\/span><\/p>\n Businesses may create unique apps utilizing their own data by collaborating with pre-trained models. AWS also claims that customizing Bedrock is simple and just needs a few instances of labeled data to fine-tune a model for a particular purpose.<\/span><\/p>\n\n