Being a business in a digital world is more difficult than ever, competition is rife and the best are spending more and more on their web design and SEO. From web design in Cambridge to influencer marketing in Brazil, there are many places that can offer you a solution to your website. However, it all starts with you and your image of your mission.
Websites are constantly shifting to faster solutions and less pages in aid to convert more customers by providing them with unmatched user experience. In this short but helpful guide, we’ll look at three ways to grow your website organically, without needing to spend much money.
Dive into Your Analytics
Before making any changes, make sure to dive into your analytics. From bounce rates to landing pages, you need to know the bits that work and some that need change. By developing a plan with your analytics you will have a strong sense of what needs improvement. Most websites aren’t bad, they just need small tweaks all over the place to make it more convertible and faster.
Typically, we’d recommend developing a Things to Improve plan. This would include elements, pages, and core functions of the sites that could be improved. It should be split into two parts: Mobile and Desktop. We’d then also do any tests on the speed of the website and see if its possible to optimize your website by minimizing code and converting images to more web friendly formats.
Further on analytics, you should be able to see at which stage your potential customers leave your site. By knowing this, you can look at all the potential reasons why that happens. For example, is your product over-priced? Are you not mentioning enough of the features? Or is it simply a checkout problem where you don’t offer enough payment options such as Klarna or Amazon Pay.
Invest into Content
Content is king – so they say. And we’d agree on that wholeheartedly. Content has the power to become viral or simply rank well on search engines such as Google or Bing. With this in mind, you should never create content for the sake of simply converting. Content is there to do either two things: help or entertain. If it’s great at both then that’s even better. Everytime you put out a piece of content that is a blog or a vlogging trip, we’d consider asking yourself if that content is good enough to pull you in. If it’s not, then maybe you need to create something more engaging and informative. Never defend creative content, as it will only hurt your pocket and your time.
Swiftly moving on, we’d also recommend absorbing other content. Look at influencers, your competitors, and other forces within your niche to understand how you can diversify or produce something more powerful and engaging. Each content has its reasons why it succeeds. From video editing to helpful diagrams, content can be and is absorbed in many different ways, thus it’s worse trying out different ways to get people engaged throughout various mediums that can be embedded on your website.
Before creating content, we always recommend developing an in-depth content planner that will help you make content and also make sure you are reaching your KPI’s as a business. For example, there is no point in making content for the sake of brand awareness that doesn’t lead to any business. If you’re a B2B or a B2C business, your social media goals should reflect the overall goals of your business. This includes sales, subscription sign-ups and leads that eventually will be turned into sales by your sales team. Marketing is an important asset to any team, but we should never forget its core mission within your company. That includes your social media team and any creatives that work with your company.
Update Your Design
Design is subjective, but maybe that’s why we feel it’s so important within your company. A well-designed website has great functions, but also looks stunning. From Apple to Google, these companies have mastered the art of a well-designed website. They are clean and easy to use, making them perfect for the user to use and explore without the struggle of a bad search engine or a misplaced CTA button within a product page.
Yet, it’s important to know that fully redesigning your website is rarely the key. Like mentioned above, most sites need a lot of small improvements. From optimizing your font to improving your call to action to be clearer, these small things can be significant when it comes to sales throughout a yearly period. Every sale counts, so does every piece of design. Design should be part of your plan to improve your website.
Last but not least, don’t make changes for the sake of making them. Understand exactly why you are making them and implement them correctly. Simply, adding a ton of features is bad website design, be careful and picky but also understand the process of your user.