Google Unloads 3 Generative AI Features in Search

Search users in the United States will experience new functionalities of the popular search


After dropping hints at the new generative AI capabilities of its popular search bar, Google has finally unveiled new experiences powered by generative AI technology.

Google announced on May 25 that users of Google’s industry-recognized search bar in the US will now include generative artificial intelligence through the Google Search Generative Experience, or SGE. 

Additionally, users of Google Search will have access to Google’s “Search Labs” as well. However, if you want to be among the first people to access the new services, you must join a waiting list to get the full experience.

Google SGE is a revolutionary conversational AI integration within the conventional search experience that was first revealed by its proponents at Google I/O 2023. If you’ve ever used Bing AI, Google’s offering will be instantly recognizable.

Users of SGE will get recommended next actions when completing a search, along with an AI-powered overview of the most important data to take into consideration and links to further explore the material. You may ask Google extra questions about the search topic in a new conversational mode when you tap on a suggested next step in Search. There will be cross-referencing of context among questions.

Utilizing Google’s new tool, Search Labs, users may view early tests of its generative AI capabilities. Users in the United States will also get an email notification to begin testing Search Labs experiments, such as SGE (Search Generative Experience), Code Tips, and Add to Sheets.

“Once you’re in, the new generative AI-powered Search experience will help you take some of the work out of searching, so you can understand a topic faster, uncover new viewpoints and insights, and get things done more easily. So instead of asking a series of questions and piecing together that information yourself, Search can now do some of that heavy lifting for you,” the company added.

Instead of having a distinct chatbot field like Microsoft’s Bing, Google’s AI-powered search still makes use of the same input area as in the previous version. However, the results from generative AI now show up in a darkened zone above the sponsored results and beneath the search box. Users can expand the snapshot by adding cards that contain sourced articles by clicking the button in the upper right corner of the AI findings. Additionally, users may simply hit a button below the results to make further inquiries.

The snapshot, according to Google, has “key information to consider, with links to dig deeper.” Imagine a piece of Bard that has been largely smoothly included in the Google search you are already used to.

Using the new search capabilities, users can easily get up to speed with a new or complicated search topic.

There are three ways you can make your next search simpler with new generative AI capabilities. Search will provide an AI-powered snapshot so that its users can get help understanding what factors to consider.

Another improvement in the Search functionality is uncovering quick tips for specific Google questions. Lastly, users can also get shopping suggestions while browsing and entering search topics.

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JM Agreda
JM Agreda
JM Agreda is a freelance journalist for more than 12 years writing for numerous international publications, research journals, and news websites. He mainly covers business, tech, transportation, and political news for Businessner.