Tag: unit economics
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Why customer retention is cheaper than customer acquisition
Keeping customers costs less than chasing new ones: retention leverages trust, reduces marketing spend, raises lifetime value, and fuels referrals-small investments that pay off longer and more predictably.
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Why your first 100 customers matter most
The first 100 customers teach you more than analytics: they shape features, set culture, and spread the word. Treat them like partners-listen, iterate, and build real loyalty.