Small and local businesses globally already know that social media is there to stay. You just need to look at the demographics of social media across different platforms so as to know that.
However, this doesn’t mean you have had an opportunity to put in the effort or time required to cultivate the presence on the correct networks.
Even when you haven’t yet optimized your social media presence, you still have time, and the advantages can be worthwhile. So here are great ways to support small businesses on social media:
1. Begin with a Good Plan
It is simple to get started with social media platforms for business purposes. Everyone uses social media in their daily lives, so there is another comfort level with tools.
It will cost you nothing to create an online presence on Twitter, start posting on Instagram or create a page on Facebook for your business.
All good business strategies begin with a great plan. You may use social media tools for free. However, the effort and time involved represent a great investment in the business.
So spend more time creating a good social media plan. This ascertains that your efforts on social media support all the business goals.
2. Decide on the Right Platform
Don’t make any assumptions about where all your audience spends time online. If your target is Gen Z, your instinct can tell you that you need to skip Facebook and concentrate more on TikTok and Instagram. However, some data shows that about half of Facebook users are between 18 and 24 years old.
If your target is also baby boomers, social media may not seem like a priority – but it needs to be. Pinterest and Facebook are top social networks for many boomers. In fact, some reports show that adults over 65 are the fastest-growing audience on Facebook and Pinterest.
You can as well think that TikTok is not suitable for your business brand. Though it is worth noting that even the most established brands with Gen Z audiences are experimenting on the platform.
To ensure that you are effectively using the right social media for your small business, you will have to research on your own. This can help you understand the way your audience spends their time, especially online.
3. Drive Traffic
In general, small enterprises use social media platforms with the aim of increasing traffic to a site. Without a strong presence, you will lose on generated traffic. That means your traffic is generated from a limited number of individuals following you currently.
In order to get started with this, you will first have to create a good profile for your business on every relevant social media platform. Afterward, leverage those platforms by sharing content with each one of them.
An effective social media presence may encourage your followers to reach your product buying page after going through the lead funnel.
Ensure you make it easy for the audience to share content with a social sharing button displayed on your site prominently.
4. Use a lot of Videos to Grow and Keep the Audience Engaged
Open your preferred social media forum, and you will realize that the feed is replete with videos rather than images and texts.
As a matter of fact, algorithms have completely changed, developing to prefer videos over other types of content. And this is something that many leading brands have realized. A whopping 88% of businesses have already started using videos on their site, and about 79% use videos on different social media platforms.
There are several ways of using videos to help you grow and engage your audience. Whichever ways you decide to use, be sure to share some authentic behind-the-scenes about your business. Remember to also document the business’s next product launch and show all your followers what it feels like to work for the company.
5. Post Consistently
Posting consistently is as vital as quality. Even when you create high-quality content, unless you may churn enough of it to remain relevant to algorithms, that content might go to waste.
When you try to master social networks, it becomes harder to manage things manually, particularly if you want to cater to various time zones.
Fortunately, some tools can be scheduled to let you queue, plan, and create content for every major social media platform with just one click away. Scheduling everything means that you will be distracted by scrolling through the feeds rather than posting and going back to work.
Your marketing plan needs to include a few hours weekly or monthly to sit and schedule your posts on social media. Then, your mind can be at ease knowing that you did not forget posting anything.
Creating stronger brand strategies and developing an online presence will give you an added advantage over the competition as well as improve your exposure.
If you own a small business, consider sticking to all your social media strategies and using social media platforms as a valuable tool to grow.