WhatsApp has over 100 billion messages sent every day. While some businesses may use the WhatsApp Business App, it may not be scalable for a more extensive service team because you can only respond to customer requests and queries on the phone where the app is installed. Moreover, its data privacy is controversial and may not be compliant with GDPR.
However, the WhatsApp Business API gives large companies a secure and scalable solution that lets them receive and respond to unlimited messages from consumers. This article discusses the reasons why you should use the WhatsApp Business API.
1. Secure messaging
Data security is critical, especially when handling customer data. With WhatsApp Business, businesses have to verify their credentials, including phone number, location, and other important details, making it credible and safer. All WhatsApp communication is end-to-end encrypted and includes two-factor authentication for protection, meaning only you and your customers can access the messages exchanged.
Additionally, the messages are never stored on WhatsApp servers, only on the user’s device, enhancing security. The WhatsApp API designed for enterprises has multiple advanced features that resonate with your business needs, including trusted messaging, rich content, customizable templates, and trusted branding.
2. Drive business growth
The WhatsApp Business API is a potent tool that enhances business outcomes at each customer journey stage. It lets you use chatbots to automate conversations, process payments, qualify leads, proactively send notifications to enhance customer satisfaction from a single central platform.
3. Build stronger customer relations
WhatsApp is a famous global messaging app with more than two billion monthly active users. Every business aims to build solid relationships with prospects and clients via each message they send. WhatsApp offers a secure, closed platform where you can enable one-on-one engagements with every client. During the business verification process for the WhatsApp Business API, businesses provide details such as social media or website URLs, phone numbers, and others that can promote customer loyalty and build customer relationships.
4. Connect with customers via their favorite platform
Traditional communication platforms like direct mail are no longer as effective. Engaging with customers via channels they’re already using makes it easier to get feedback regarding your products, services, or promotional materials. Leveraging customer-preferred platforms such as WhatsApp, you can engage with your prospects at their convenience. This increases the chances of seeing the messages, opening and reading the content, and interacting with your businesses. The WhatsApp API for mobile, desktop, and website ensures you’re present 24/7 to communicate with your clients.
5. Two-way communication
WhatsApp Business API enables companies and businesses to interact directly with each other. Thanks to the internet, customers are now more aware of the products and services in the market. This is why consumers want to reach out to businesses to have meaningful conversations. You can engage in honest discussions using WhatsApp two-way communication, including contact details, delivery tracking, payment confirmations, and more.
6. Global reach
With WhatsApp for Business, you can communicate with customers from most parts of the world, ensuring seamless services and opportunities for businesses to scale. Its chat interface supports video conferencing and calls which can help solidify and strengthen global customer relationships.
Endnote
Seamless, interactive communication and customer engagement are essential for business success and growth. Consider using the WhatsApp Business API for these reasons and more.