As a company that produces consumer packaged goods (CPGs), engaging with customers is a key to success. Companies that produce CPGs need to provide meaningful content that speaks to customer needs and is accessible and easy to find. Prioritizing these two things is a good way to expand client bases while increasing customer loyalty.
Here are a few ways you can drive consumer engagement and expand your client base:
Develop a content strategy that is both informative and interactive
The first way to drive consumer engagement and expand your client base is by developing a content strategy that is both informative and interactive. A content strategy is a plan for how you will create, publish, and promote your content. It should be tailored to your target audience and focus on delivering value that speaks to customer needs.
When developing your content strategy, consider what format will be most engaging for your target audience. For example, if you target parents, you may want to create blog posts that offer tips on parenting or product reviews that compare different items. You can also include videos, infographics, or images to break up the text and make your content more visually appealing. The more engaging your content is, the more likely it is that parents will read the material, comprehend the information, and be persuaded to take action.
Make your content easy to find and share
It’s not enough to create great content—you also need to make sure it’s easy for your target audience to find. That means publishing your content on an easily accessible and shareable platform. An excellent way to do this is to create a blog on your website and share your content through social media channels.
When promoting your content, be sure to use relevant keywords and hashtags so that target audiences can easily find your material when they are searching online. You can also use paid advertising to reach a wider audience.
By making your content easy to find and share, you will reach more people and have a greater chance of driving consumer engagement. You also will create the ripple effect of word-of-mouth marketing, as customers who find your content useful are likely to share it with others. This can dramatically expand your client base and help you build a loyal following of customers.
Increase customer loyalty with exclusive content and offers
Another way to drive consumer engagement and expand your client base is by increasing customer loyalty with exclusive content and offers. You can create a loyalty program or VIP club that offers members access to exclusive content, discounts, and other perks.
By increasing customer loyalty, you will not only keep your target audiences coming back to your website or blog, but you will also encourage them to share your content with others. This word-of-mouth marketing can be invaluable in helping you reach a wider audience of like-minded people, driving sales, and expanding your client base.
Keep your content fresh and up-to-date
Finally, it’s essential to keep your content fresh and up-to-date. This means regularly publishing new and original content relevant to your target audience. You can do this by setting up a content calendar and planning for upcoming topics. When content becomes stale and predictable, your target audiences will quickly lose interest and divert their attention elsewhere. By regularly publishing fresh and up-to-date content, you will keep consumers engaged and returning for more.
Modernize Your CPG Customer Engagement Strategy Today
If you’re looking for ways to drive consumer engagement and expand your client base, contact the experts at RIVIR. RIVIR is experienced in helping CPG companies develop content strategies that are both informative and interactive that will resonate with your target audience and move the needle on your business goals.