Despite the rising popularity of digital marketing and advertising, print media still plays a significant role in the success of a business and is one of the few tangible mediums that connect with customers.
Understanding the opportunities that printing services present in sales and marketing can help businesses align their resources to utilize different printing tools.
Why Printing Services Work
Commercial printing services offer businesses lucrative marketing and branding advantages. Some top reasons why printing services are effective include the following:
Business Cards Are Still a Thing
In a world where we do everything on this app or the other, business cards and other printed marketing materials lend a personal touch to business. The trusty business card is still ingrained in professional marketing and is one of the most beloved tools for marketers.
Handing over a business card to a potential client offers a physical touchpoint and easily beats the contacts neatly hidden away in your notebook app that will never see the light of day.
Businesses can create various designs using various colors, fonts and other elements of graphic design that stand out. With print-on-demand services, companies can swiftly create mockups for different designs and replenish cards and other marketing materials.
Share More Information
Digital platforms are severely limited by the low level of user engagement. Many people find emails and ads intrusive, so businesses must carefully curate the information on online platforms.
This usually means sharing very little information to compete with other companies for user engagement. Printing services bypass this by offering mediums that allow businesses to give detailed information about their products and services and what sets them apart.
Radio and television platforms only offer about 15 seconds of airtime, and one ad is usually immediately followed by another. When you get a brochure, chances are you’ll peruse it before tossing it, and sometimes you’ll keep it to have a look later. This is the power of printed material; it’s static and allows businesses to reach more people right where they are.
Targeted Advertising
Printed advertising takes away the guesswork of figuring out what kind of customer you might be dealing with. Digital targeted marketing relies on building client profiles to gauge their tastes and preferences, which usually requires data collection and in-depth analysis.
With printed media, a business targeting nurses as a potential client base can easily hand out flyers detailing their services near a hospital. Printing services can be used to distribute monthly newsletters to a niche group in a specific location and gives businesses the power to market with higher accuracy.
Types of Printing Services for Businesses
The main printing services used by businesses include:
- LED UV – This is one of the most popular print media as it is eco-friendly and can be used for newsletters, posters and brochures.
- Large Format – It offers large spaces to advertise your business using highly visible graphics in strategic locations. This helps to display your brand to larger audiences.
- Digital Printing – Digital printing is ideal for small paperweights. It’s commonly used for on-demand printing and small print runs. This type of printing saves money and time as there is no need for a printing plate.
- 3D Printing – When 3D printing came onto the scene, its touted potential was immense, and its versatility continues to impress. Businesses can use 3D printing to make custom souvenirs and other marketing tools.
Wrapping Things Up
Printing services give companies an opportunity to interact with potential clients on a personal basis. Customers can view and internalize messages and ads on a conscious level which leads to more brand engagement to boost sales growth.
