It seems that everywhere you look, Instagram is there. Restaurants post pictures of their food, celebrities post selfies, and businesses use social media accounts to promote their products. Instagram has become a ubiquitous part of our lives, and for good reason – it’s a great platform for promoting anything and everything. Whether you’re a business or an individual with a hobby, Instagram can be a useful tool for you.
Business Use
Businesses use Instagram to promote their products or services in a variety of ways. Some will even Buy Instagram Followers to increase their customer bases. We cannot encourage everyone to follow us but we can certainly look to add more fellow users than will have naturally decided to follow us. Followers are our potential customers as a business. They will be waiting to see what we do in terms of releasing the next product that might be of interest to them.
Many businesses post photos or videos of their products, often with accompanying text describing the product or service. Others use Instagram to give customers a behind-the-scenes look at their business, such as by posting photos of employees at work or the business’s facilities. Anything of interest is a good post to keep followers engaged. Then be specific when you are trying to sell a product.
Instagram will allow businesses to run contests or promotions, such as by asking followers to post a photo of themselves using the business’s product and tagging the business in the photo. It is people that other people love to see, perhaps more than landscapes or objects, so this is a great way to interest potential followers and keep existing followers following.
Decide why you are using Instagram for business
When using any marketing channel, it’s important to have goals you want to achieve. Instagram is no different. If you’re going to invest your time and money in Instagram marketing, ask, “What do we want to achieve?”
There are certainly some advantages of having a business account:
- Instagram Insights
- Ability To Boost Posts
- Contact Button and Quick Reply
- Instagram Shopping
- Auto-Publish Content
- Swipe Up Links On Instagram Stories
Private Use
Instagram can also be a great way for individuals to share their hobbies with the world. For example, if you’re a photographer, you can post your photos on Instagram and tag them with appropriate hashtags. This will allow people who are interested in your hobby to find your photos and perhaps even follow you.
Many photographers have turned professional from others suggesting their photographs are good enough for them to turn their hobby into a paid career. You can showcase your work through a platform such as Instagram and start seeking out your future customers.
Instagram will allow you to connect with other people who share your hobbies. For example, if you’re a fan of a certain band, you can follow fan accounts on Instagram and see photos and videos from other fans. You can become useful and interesting to each other.
On Instagram, you can convert your personal profile to a business account to access features that can help you grow your business.
Features of a Personal profile that you don’t get with a Business Profile
- Organic Reach
- Connecting With Multiple Facebook Pages
- The Personal Touch
If you are still unsure about making the switch to a business profile, the good news is you can easily switch back from a business profile to a personal IG profile.
Why Instagram?
Instagram is more suitable for business or private use than many other platforms because it has a wider audience. Instagram can be accessed by anyone with a phone, which means businesses can reach a larger number of people. Instagram also has more features than other platforms, such as the ability to add links to websites and videos. This makes it a more powerful tool for businesses or individuals who want to promote themselves.
The power of the image is what attracts many to Instagram. To be able to promote a product with an image can avoid adding many words to a post that many will simply not read properly when quickly scrolling through their posts and news. You can quickly grab someone’s attention with a picture of an exciting-looking product that then turns out to be purposeful too.
Always ensure that your photo and text are consistent so that the message is delivered effectively about a product. Even if the post does not cost anything to add, because it is not a paid ad, you still want it to be as effective as possible in terms of the selling opportunity because work hours have likely been spent creating it.
Instagram is a versatile platform that can be used for both business and private purposes. If you’re looking for a way to promote your business or share your hobbies with the world, Instagram is a great option.