Meta Platforms, Snap Join Bandwagon by Offering Generative AI Products

Big tech firms are now launching AI tools to compete with each other


After the success of OpenAI’s ChatGPT, Meta Platforms and Snap are increasing their position in the artificial intelligence (AI) sector by releasing new AI products.

Meta Platforms CEO Mark Zuckerberg, said in a Facebook post that the business will create a new product department devoted to generative AI. With the use of this technology, computers will be able to produce text, pictures, and other types of media that resemble what people would produce. Included inside Instagram, WhatsApp, and Messenger are these AI capabilities.

“We’re creating a new top-level product group at Meta focused on generative AI to turbocharge our work in this area,” Zuckerberg said.

This recent breakthrough took place soon after the Facebook founder introduced a new AI model dubbed “LLaMA” that aims to assist academics in lessening the detrimental effects of chatbots. According to Meta, its most recent technology can help academics improve and fix AI programs that spread false information.

Zuckerberg adds the company is pulling together a lot of the teams working on generative AI across the company into one group focused on building delightful experiences around this exciting technology into all of Meta Platforms’ different products.

The Facebook founder said, in the short term, Meta will focus on building creative and expressive tools but see the Ai project as  more of a long-term development as they  focus on “developing AI personas that can help people in a variety of ways.”

“We’re exploring experiences with text (like chat in WhatsApp and Messenger), with images (like creative Instagram filters and ad formats), and with video and multi-modal experiences. We have a lot of foundational work to do before getting to the futuristic experiences, but I’m excited about all the new things we’ll build along the way.”

The planned initiatives for AI expansion coincide with an intensified craze for everything AI in the IT industry. It began in late November when Microsoft-backed OpenAI made ChatGPT publicly available.

Due to its capacity to provide engaging, human-sounding replies to user instructions, the program gained widespread popularity very rapidly. Later, Microsoft said that its Bing search engine would use the ChatGPT technology.

Last month, Google released Bard, its own AI-powered tool, only a day before Microsoft made its presentation.

Google CEO Sundar Pichai said Bard will seek to combine the breadth of the world’s knowledge with the power, intelligence, and creativity of our large language models as it draws on information from the web to provide fresh, high-quality responses.

“We’re releasing it initially with our lightweight model version of LaMDA. This much smaller model requires significantly less computing power, enabling us to scale to more users, allowing for more feedback,” Pichai said.

Not to be left behind in the sudden AI craze of Big Tech firms, Snap also launched My AI, a new chatbot running the latest version of OpenAI’s GPT technology that the company customized for Snapchat.

The announcement came timely as Snap tries to retain users. Last quarter, Snap predicted 375.3 million global daily active users, but only ended up with 373 million and the number of its users continues to drop.

In a press statement, Snap announced that My AI will be available as an experimental feature for Snapchat+ subscribers, rolling out starting this week.

“My AI can recommend birthday gift ideas for your BFF, plan a hiking trip for a long weekend, suggest a recipe for dinner, or even write a haiku about cheese for your cheddar-obsessed pal. Make My AI your own by giving it a name and customizing the wallpaper for your Chat,” the company said.

As with all AI-powered chatbots, Snap admits that My AI has ‘deficiencies’  and is prone to crazy responses. It can also be fed with wrong information by users and might cause absurd answers.

“While My AI is designed to avoid biased, incorrect, harmful, or misleading information, mistakes may occur,” Snap said.

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JM Agreda
JM Agreda
JM Agreda is a freelance journalist for more than 12 years writing for numerous international publications, research journals, and news websites. He mainly covers business, tech, transportation, and political news for Businessner.

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