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Hyundai to Release Dedicated Electric Vehicle Line under Ioniq Brand

Seoul-based car maker Hyundai launched a fully dedicated line of electric vehicles under the Ioniq brand on Monday (August 10) as it aims to capture at least 10% of the booming market by 2025.

Hyundai Motor Company announced its latest Ioniq line as the company plans to build over a million e-vehicle units by 2025 while it drives to be the third-largest producer of eco-friendly electric vehicles in the world.

The company will be launching a range of numerically named battery electric vehicles in the next four years with even numbers used for sedans and the odd numbers for SUVs.

Hyundai’s Ioniq 5 to launch in 2021

The first to roll out in 2021 is the Ioniq  5, a midsize Compact Utility Vehicle. It is based on the concept EV ‘45’, which Hyundai unveiled at the International Motor Show 2019 in Frankfurt as a homage to its very first concept car.

In 2022, Hyundai will introduce the Ioniq 6 sedan, which is based on the company’s latest concept EV ‘Prophecy’, unveiled in March.

Hyundai will launch three electric car models under the Ioniq brand in the next four years. Image Source: Hyundai

It will be followed by Ioniq 7, a large SUV in early 2024. Prophecy’s iconic exterior design is characterized by its aerodynamic silhouette of perfect proportions.

The family of Ioniq electric vehicles will be using an Electric Global Modular Platform or E-GMP which will enable fast charging capability and plentiful driving range.

Ioniq name transforms into full-electric vehicles

Hyundai first introduced the name Ioniq in 2016 as the world’s first and only model to offer a choice of three electrified powertrain options – hybrid electric, plug-in hybrid, and battery electric – within a single body type.

This time the company wants to use the Ioniq brand name for fully electric vehicles as part of the company’s clean mobility goals.

The Korean car company celebrated the launch of Ioniq by turning the iconic London Eye into a giant letter “Q” using electric lights just before the official reopening of the famous attraction. Image Source: Hyundai Motor Company

To fulfill Ioniq’s brand mission, Hyundai will combine its current e-vehicle capabilities – such as ultra-fast charging, spacious interior, and battery-supplied power – with future innovations that combine design, technologies, and services to integrate in-car and out-of-car experiences for a seamless journey.

Hyundai Executive Vice President and Global Chief Marketing Officer Wonhong Cho said “the Ioniq brand  will change the paradigm of EV customer experience

 “With a new emphasis on connected living, we will offer electrified experiences integral to an eco-friendly lifestyle,” Cho said.

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JM Agreda
JM Agreda
JM Agreda is a freelance journalist for more than 12 years writing for numerous international publications, research journals, and news websites. He mainly covers business, tech, transportation, and political news for Businessner.

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