Jaguar Land Rover’s car range will be fully electric by 2030 as the luxury carmaker joins the bandwagon of leading vehicle manufacturers rolling out zero-emission car models.
Jaguar and Land Rover, owned by India’s Tata Motors, said on Monday (February 15) that the Jaguar brand will lead the way with a fully-electric model range built on a brand-new electric platform by 2025.
Meanwhile, Land Rover will have six EVs by 2025, the British company announced Monday morning.
The first all-electric Land Rover will be launched in 2024 with five more EV models to be released within two years.
The British company under the leadership of Chief Executive Officer Thierry Bolloré aims to reimagine the brand as something that brings modern luxury, unique customer experiences, and positive societal impact.
“Jaguar Land Rover is unique in the global automotive industry. Designers of peerless models, an unrivaled understanding of the future luxury needs of its customers, emotionally rich brand equity, a spirit of Britishness, and unrivaled access to leading global players in technology and sustainability within the wider Tata Group,” Bollore said.
“We are harnessing those ingredients today to reimagine the business, the two brands, and the customer experience of tomorrow. The Reimagine strategy allows us to enhance and celebrate that uniqueness like never before. Together, we can design an even more sustainable and positive impact on the world around us,” he said.
Bollore, who took the CEO position in September last year, said the transition to electric vehicles is part of the company’s goal to become a net-zero carbon business by 2039.
As part of this ambition, the company is also preparing for the expected adoption of clean fuel-cell power in line with a maturing of the hydrogen economy. Development is also underway with prototypes arriving on UK roads within the next 12 months as part of the long-term investment program.
All Jaguar and Land Rover nameplates will also be available in pure electric form by end of the decade that will offer clean-hydrogen fuel-cell power being developed in preparation for future demand.
Jaguar and Land Rover will offer pure electric power, nameplate by nameplate, by 2030.
By this time, in addition to 100% of Jaguar sales, it is anticipated that around 60% of Land Rovers sold will be equipped with zero tailpipe powertrains.
Annual commitments of around £2.5 billion ($3.5 billion) for e-vehicle rollout will include investments in electrification technologies and the development of connected services to enhance the journey and experiences of customers, alongside data-centric technologies that will further improve their own ecosystem.
Shares of Jaguar Land Rover’s parent company Tata Motors, based in India, jumped as much as 3% after the announcement.
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