The new challenges for CMOs in the face of technological evolution in digital business


The development of ecommerce in recent years has led to a demand for marketing management specialists with higher degrees

E-commerce was in expansion before the arrival of the COVID-19 pandemic. However, this historical event brought about a change in buying behavior, the online environment became the perfect scenario. This quick transformation has in turn accelerated the demand for specialized CMOs. For this reason, many are opting for higher programs such as the Professional Master’s Degree MBA in Marketing Management (Chief Marketing Officer)
from TECH.

The figures confirm the evidence, in the United States, it is estimated that ecommerce sales increased by 44% in 2020 compared to the previous year, and if we move to Europe, the data show a 30% increase in sales in the same period. Thus, mastering and controlling the technological platforms used to manage online stores becomes essential. 

This competition is joined by omnichannel, integrating all channels of contact with the customer beyond websites such as social networks or mobile applications, providing the consumer with a unified and personalized experience. In addition, the improvement of Big Data tools, Artificial Intelligence or Cloud Computing increases the field of action of professionals in their development of Digital Marketing strategies.

Talent retention

Today, customer orientation and complete expertise in the digital environment raise the professional bar. In this scenario, CMOs face a challenge when it comes to keeping talent in their teams. Now, a time when being aware of modern technologies such as AI (Artificial Intelligence) is a plus and has generated high demand, especially in those profiles that really have a mastery and understanding of Artificial Intelligence.

Possessing these skills provides unique opportunities for companies in their goal of sales growth, but at the same time requires CMOs with great ability to provide the specialist with areas that motivate them and allow them to continue developing during technological, and digital commerce. In this sense, leadership becomes even more important with the management of change processes and interdisciplinary management teams.

In addition to the above, the best alternative for companies is to offer professional development programs focused on data analysis, Digital Marketing, brand strategy, automation processes, and the use of Artificial Intelligence. In this way, an improvement in alignment with aims, the generation of innovative ideas, and the contribution of new creative approaches are achieved.

Professional Master’s Degree MBA in Marketing Management (Chief Marketing Officer)

The Master’s Degree MBA in Marketing Management (CMO, Chief Marketing Officer) of TECH was born in response to this technological and online sales impulse. A higher degree that allows specialists to get a complete update in market research, leadership, planning, and operational or sectorial marketing.

It is a program that goes beyond theoretical knowledge and supplies case studies that allow the integration of truly effective work methodologies. In this context, it offers a vision that adjusts to the real needs of the sector. For this purpose, this institution has relied on experts with experience in the sector.

Likewise, this institution presents its own learning method, Re-learning, based on the asynchrony and continuous reiteration of the determining concepts throughout the academic itinerary. In this way, the student achieves more effective teaching, which is complemented by the quality multimedia teaching material.

TECH Technological University

TECH University of Technology is a leading educational institution, recognized for its solid reputation and its focus on quality teaching. These factors have led it to attract more than 100,000 new students and to have more than half a million enrolled in all its faculties.

In terms of student satisfaction, Trustpilot, a platform for reviews and opinions, has ranked TECH as the best-rated university in the world by its own students, giving it an overall score of 4.5 out of 5. This recognition shows the institution’s continuous interest in improving content and providing students with innovative pedagogical tools. 

Likewise, the Financial Times has highlighted TECH as one of the 200 fastest growing companies in recent years, which shows its constant evolution and its relevance in the educational field. Added to all this is the consultancy KPMG, which points out that the employability rate of TECH students after completing their programs is high, reaching 99%.

Heather Jones
Heather Jones
Heather Jones is the Social Good reporter at Businessner, covering online stories about digital activism, climate justice, accessibility, and more. Outside Businessner, Heather is an avid film watcher, bread maker, concert goer, and California enthusiast. You can catch her writing from the comfort of her southern porch with a cup of Earl Grey tea.